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The "Lumocolor" brand is registered on 30th April 1954.
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The first product with the name "Mars-Lumocolor" launched onto the market by STAEDTLER in the early 1960s is not an ink-based product like today's, but a twist-action pen with a special lead designed for OHP applications.
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The special "Mars-Lumocolor" pen is available in nine different colours and comes equipped with a black barrel, twist cap in the colour of the lead and clip.
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